Launched in 2022, the SweetLaces was inspired by the artist's love of Silni for working with color, customizing the sneaker and the mode.
August 2020, Silni customizes a collection of Jordan 1 sneakers featuring NBA basketball teams, and for aesthetic reasons decides to dye the laces shoes in gradient of colors. This realization is the beginning of the story and the project SweetLaces.
Drawing on his painting experience, he defined a palette of colors common to various brands. Using a Pantone color chart and comparing it with his extensive collection of sneakersthe colors that will make up the collection of 65 colors.
Brand development Sweetlaces also represents for Silni a desire to make his work and creations accessible to a wider audience. Offering laces at an affordable price has enabled him to free himself from the image of inaccessibility inherent in the world of luxury and to get closer to his community.
Launched in 2022, the SweetLaces was inspired by the artist's love of Silni for working with color, customizing the sneaker and the mode.
August 2020, Silni customizes a collection of Jordan 1 sneakers featuring NBA basketball teams, and for aesthetic reasons decides to dye the laces shoes in gradient of colors. This realization is the beginning of the story and the project SweetLaces.
Drawing on his painting experience, he defined a palette of colors common to various brands. Using a Pantone color chart and comparing it with his extensive collection of sneakersthe colors that will make up the collection of 65 colors.
Brand development Sweetlaces also represents for Silni a desire to make his work and creations accessible to a wider audience. Offering laces at an affordable price has enabled him to free himself from the image of inaccessibility inherent in the world of luxury and to get closer to his community.
In collaboration with Puma, he designed cleats for the inauguration of the Le 13 by PUMA indoor sports complex in Marseille, a collection of personalized helmets for the 11 most important players sponsored by the brand (Ada Hegerberg, Marco Reus, Axel Witsel, Antoine Griezman, David Silva, Jan Oblak, Mario Balotelli, Romelu Lukaku, Luis Suarez, Samuel Umtiti and Sergio Aguero), a series of 15 pairs of "King is Back" studs for the player Neymar JR, as well as Neymar Jr. x PUMA Crazy Playground" cleats for the arrival of the player and the brand in the world of the famous game Fortnite.
He also collaborates with Louis Vuitton. Virgil AblohLouis Vuitton, then the brand's artistic director for men, chose him to be the official painter for the Résidence Éphémère Homme on the Champs-Élysées. They also collaborated on the Louis Vuitton fashion show for the fashion week June 2021.
He gradually succeeded in making a name for himself and quickly became recognized in his field.
In collaboration with Puma, he designed cleats for the inauguration of the Le 13 by PUMA indoor sports complex in Marseille, a collection of personalized helmets for the 11 most important players sponsored by the brand (Ada Hegerberg, Marco Reus, Axel Witsel, Antoine Griezman, David Silva, Jan Oblak, Mario Balotelli, Romelu Lukaku, Luis Suarez, Samuel Umtiti and Sergio Aguero), a series of 15 pairs of "King is Back" studs for the player Neymar JR, as well as Neymar Jr. x PUMA Crazy Playground" cleats for the arrival of the player and the brand in the world of the famous game Fortnite.
He also collaborates with Louis Vuitton. Virgil AblohLouis Vuitton, then the brand's artistic director for men, chose him to be the official painter for the Résidence Éphémère Homme on the Champs-Élysées. They also collaborated on the Louis Vuitton fashion show for the fashion week June 2021.
He gradually succeeded in making a name for himself and quickly became recognized in his field.
In 2019, Silni meeting Samuel UmtitiThe famous defender of the French national soccer team has joined forces with Puma Football for the "This is my flow" campaign, for which he is personalizing headphones for 10 personalities from the world of soccer.
Sharing a common passion for soccer as well as for the world of fashion and luxury, they also discovered similar values of "I'm a fan!authenticitydetermination andinnovation.
Their friendship has grown stronger over the years, and Samuel joins the project. Sweetlaces to its launch in October 2022, the first step in a much larger project currently under development: their joint brand of clothing, accessories and furniture named Workbrand.
Their collaboration shows that when creative minds and visionaries come together, the possibilities are endless.
Our Sweetlaces are the result of months of research and 7 different lace prototypes. Their quality is comparable to laces that you'll find on pairs of sneakers from luxury brands. They're thin, resistant and colored.
Our Sweetlaces are washable machine washable on gentle cycle. Their high quality ensures perfect color fastness, even after several washes.
To guarantee their authenticity, our Sweetlaces feature a Signature Ring represented by a double ring in the colors of the brand logo on one of the plastic tips of each lace.
11 ZI la Vallière, 06730
Saint-André-de-la-Roche
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11 ZI la Vallière, 06730
Saint-André-de-la-Roche
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Sweet Treats for Sweet Kicks
